Our logo is a stylised interpretation of the Wimmera Rice-flower (Pimelea spinescens), a native shrub endemic to Victoria. Rediscovered after more than a century thought lost, this resilient species represents our deep commitment to the region's agricultural heritage and future. Like this tenacious survivor, we understand the importance of balance - between farming traditions and new opportunities, between resource development and land care. Through carefully planned rehabilitation programs that prioritise agricultural outcomes, we aim to protect the land's productivity. Our promise is to honour the multi-generational farming heritage of the Wimmera while contributing to its future.
